Re-branding and the Olympics

My post today talks about how the Olympics were used as a catalyst to kick-start re-branding (London).

A catalyst is a factor increasing the rate of regeneration, and rebranding is when a place is improved to meet socio-economic and environmental standards.

The Olympics were used to regenerate and re-image East London, in the following ways:

Housing in east London: The old properties of east London were regenerated. New properties took their place; these properties were used to host the tourist for the Olympics. And later used by local residents.

Employment; East London had the highest rate of unemployment in the united Kingdome for about 30 years. During the Olympics 4800jobs were created in which 6000 people were employed.  This had a good socio-economic impact on east London as it allowed locals a source of income further decreasing the crime rate.

Better road and high ways were constructed for the Olympics as well as shopping centres built on brown field sites, this has allowed people a better access  in and out of east London. It also has attracted a range of investors to the area.

What went well:

-207 companies moved to Stratford and Lee valley to allow spaces for sport facilities now popular amongst athletes.

-The view and Landscape has improved immensely, even electricity pylons were buried undergrounds.

-Crime rates have gone down as young generation is now focusing on sports.

What didn’t go well:

-the 6000 employed have now most lost their jobs as the Olympics have ended.

-Property prices have risen preventing few of the families who couldn’t afford to return to the area.

I hope you enjoyed reading the summary; stay tuned… .


Technology, Trade-block and globalisation… a summary.




‘’ globalisation is a process that encompasses the causes, courses and consequences of transnational and transcultural integration of human and non-human activities. ‘’

The world has been brought together (globalised) in many ways. Those include: Trading, communication and global inter-dependency.

A trade block is an agreement where a group of countries come together and organise a trading system where possible trade barriers are reduced or completely eliminated.

This has contributed to globalisation as it has made countries allied, co-dependent and reliant on each other. This has both advantages and disadvantages. The good part is that countries can now specify in one form of trading (e.g. Banana export in Uganda) whilst other countries dedicate to theirs. This allows countries to have a diversity of goods whilst only producing a small variety within the country. The downside is that not many countries experience its advantages. Countries are now very co-dependent, so in terms of crisis one decision will affect several countries. It also excludes many poor unwanted countries. Countries in trade blocks can refuse to trade with other countries put barriers over countries or boycott countries all together. Thus this pushes unwanted countries further into poverty.

However, all in all. Trade groups made the access of goods easier and cheaper. And has provided new products to many parts of the world.

Technology on the other hand has many ways of contributing to globalisation. It links with Trade block as Trade-blocks rely on security and communication. Types of technology such as advanced transport (Planes, cars, and cargo.) sped-up globalisation. Better transport meant that better goods could travel further and quicker. This also meant that products never seen before could make their way to remote places.

Also, communication processes such as the Internet allowed better security and greater interconnectedness. Internet meant that goods could now be tracked.

Examples of trade blocks are:





In summary.  Both technology and trade-block contributed to globalisation in positive and negative ways. Through better access, security, transport and communication.